I am addicted to online shopping, it is easy, you can try your clothes at home in your own time. You don't need to wait in line for the fitting rooms or for the pay desk. Almost every shop in Holland has its own online shop nowadays. Some shops don't even have a store, only an online shop. Online shopping is the future.
It is not just e-shopping anymore, you can also follow your favourite brand or shop on Twitter. For example, I want to know when the new beach collection of lingerie shop Hunkemoller is in the shop, so I am following Hunkemoller on Twitter. Hunkemoller also organised a search across Holland for orange lingerie a few days before queensday. Via Twitter they gave the followers hints about where in Holland they could find the lingerie. The winner of this contest won €100,- to spend on lingerie from Hunkemoller.
With these kind of publicity Hunkemoller puts itself in the spotlight. Publicity via modern platforms like Twitter is a great way for the lingerie company to reach a large public.
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